CRUXCRAFTED
Book a fit call

For founder-led service businesses stuck at the ceiling

You're the ceiling in your own business.

Every lead, deal, and delivery routes through you — that's your crux, the one move capping growth. In week one I find it and start clearing it, for a fixed price.

It works, or you don't pay.

What's your crux? → See how it works

20 minutes on a call and you leave knowing your crux — whether or not we work together.

Your business runs a route — attract, convert, deliver, retain. One move on it gates the rest.

In climbing, the crux is the single hardest move on a route — the one that gates the whole climb. Everything above it is unreachable until you solve it. Your business has a crux too: the one constraint capping everything else. Find it, clear it, and the whole route opens up.

The real problem

It's not a hundred problems. It's one.

You've tried the tools, the hires, the late nights. It still comes back to you. The gap between what your business earns and what it could earn isn't spread across everything — it's one leak, and everything backs up behind it.

Name the one thing capping you — your crux — and fix that first.

Why the usual fixes don't stick

The big rebuild isn't the answer. Neither is one more tool.

Founders get sold one of two things — a giant all-in-one system rebuild (six figures, 18 months, obsolete on arrival) or one more point tool that patches a symptom and adds three logins. Both miss the leak. I spent 20 years running the big rebuilds for companies 100× your size — which is exactly why I know you should never buy one.

The math

A full rebuild runs six figures and half a year. Your crux, we start clearing in week one.

The Crux Method

Find the crux. Fix it. Then the next.

1

Find it

I wire into your real systems and show you, in your own numbers, the single thing draining the most right now.

2

Fix it

I build the fix on top of the tools you already run. You feel it in weeks, not quarters.

3

Then the next

Every fix reveals the next constraint. Each month the business depends on you a little less.

What that looks like

Leads that used to sit three days now get a personal reply in three minutes — automatically.

No rip-and-replace. No 18-month project. The worst thing, fixed first.

How it works

Start with one fix. Build from there.

Step one

The Crux Fix

One fixed-price fix. Week one I get into your systems and confirm your #1 crux — then build the first piece, the highest-leverage move, and get it live. We agree exactly what I touch, and what "done" means, in writing before we start.

What it becomes

The House

I stay on as your fractional systems architect, finding and fixing the next constraint every month — so you can step out of the middle.

✓

We put it in writing before we start — what I'll build and what "working" means. It runs live in your stack doing exactly that, or you don't pay — and I keep at it until it does.

I work with a handful of founders at a time.

Why you can trust this

I've spent 20 years finding the one bottleneck — and clearing it.

I'm Justin Verrette. For two decades, companies handed me the operational mess capping their growth. I found the one thing and fixed it.

Same method every time: find the expensive, repeated, manual work — then systematize it. I ran the six-figure enterprise version for 20 years, which is exactly why I know a business your size should never buy one. Now I bring that method to founders — at your scale, not an enterprise's.

  • Took one manual process from two weeks to one hour — and turned it into my employer's biggest revenue line.The Crux Method with a number on it: the expensive, repeated, manual thing — systematized.
  • Rolled lead-routing out to 55,000 sales reps — every lead to the right person, faster.Speed-to-lead, done at enterprise scale in 2008 — the same fix a founder-led shop needs at its own scale.
  • Rescued ~20 enterprise software implementations others had already red-flagged.
  • Built an entire IT and systems backbone from scratch for a $150M manufacturer — as its only technical resource.The six-figure version you should never buy — which is exactly how I know what to skip.
20+
years finding the one bottleneck
100+
systems overhauled
~20
red-flagged builds rescued
2 wks→1 hr
a manual process, rebuilt

Start here

Not sure what your crux is?

Book a short fit call. We'll name the one thing capping your growth — and whether the Crux Fix is the right first move. No pitch.

Book a fit call → About 20 minutes. You leave with your named crux either way.

Stop being the bottleneck in your own business.

Find the one thing holding everything back — and fix it first.

What's your crux? → Book a fit call